Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan pada UMKM Cake Pisang Raja Impian Tuban

This study was conducted with the aim of knowing and analyzing marketing strategy in increasing sales volume UMKM Cake Pisang Raja Impian Tuban business. The sampling method carried out by purposive 7P mix (product, price, place, promotion, process, people, physical evidence) STP (segmenting, targeting, positioning) that had been implemented. research analysed using a descriptive SWOT analysis (Strength, Weakness, Opportunity, Threat). is used to evaluate strengths weaknesses company's internal environment as well opportunities threats are external environment. can produce several alternative strategies be implemented making decisions for future businesses order develop adjust business results this indicate Banana Dream has Strengths 2.66 , Weaknesses 0.61 Opportunities 2.10 Threats 0.72 . So diagram quadrant 1 (one) position which supports aggressive on various it has.